Retail Interior, London

Sleek, stylish interior fittings, including an aluminium staircase, for Swedish footwear brand Eytys at its flagship store in London’s Brewer Street.

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About the project

For its first international outlet, Swedish footwear brand Eytys picked a 1,000 sq ft site on the corner of Brewer Street and Sherwood Street in London’s Soho. The company’s in-house design team used the building’s quirky angles and layout in their interior concept, which combined typically clean, crisp Scandi minimalism with brutalist architecture. 
 
We were commissioned to create a number of aluminium features, including a plinth for a piece of sculpture, display stands and shelving. The client had an extremely clear idea of what they wanted, and we had to apply all our skill and experience in this hard-to-work material to achieve the perfect finish required.
 
The biggest project was the staircase. Also fabricated in aluminium, this was made in sections for transport (and to fit through the door!) then assembled on site. Each section had to be welded using a carefully-selected filler to achieve a seamless joint, then polished smooth before vibro-sanding to produce the final finish. 
 
Aluminium is more thermally conductive and with a lower melting point than steel. It’s highly susceptible to impurities when it’s molten, making it much more difficult to produce clean, strong welds. This project is a great showcase for our exceptional ability to deliver perfect results in this challenging material at both small and large scales.

About the project

For its first international outlet, Swedish footwear brand Eytys picked a 1,000 sq ft site on the corner of Brewer Street and Sherwood Street in London’s Soho. The company’s in-house design team used the building’s quirky angles and layout in their interior concept, which combined typically clean, crisp Scandi minimalism with brutalist architecture. 
 
We were commissioned to create a number of aluminium features, including a plinth for a piece of sculpture, display stands and shelving. The client had an extremely clear idea of what they wanted, and we had to apply all our skill and experience in this hard-to-work material to achieve the perfect finish required.
 
The biggest project was the staircase. Also fabricated in aluminium, this was made in sections for transport (and to fit through the door!) then assembled on site. Each section had to be welded using a carefully-selected filler to achieve a seamless joint, then polished smooth before vibro-sanding to produce the final finish. 
 
Aluminium is more thermally conductive and with a lower melting point than steel. It’s highly susceptible to impurities when it’s molten, making it much more difficult to produce clean, strong welds. This project is a great showcase for our exceptional ability to deliver perfect results in this challenging material at both small and large scales.

Location
Brewer Street, London

Client
Eytys

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